Sarah Matthews - Director of Marketing and Communications

Director

Sarah has over 30 years experience as a marketer, in roles spanning a diverse range of organisations across both not-for-profit and commercial sectors.

She was previously Marketing and Communications Director for Maggie’s, a cancer charity delivering practical and emotional support through its network across the UK.  While there, she established the organisation's initial marketing, communications, and digital strategy, focusing on brand-centric methods. Sarah introduced new marketing efforts to increase awareness and drive sustainable revenue growth.

Before this, she worked as a consultant for several years within the charity sector. Advising organisations such as JustGiving and RSPB on brand, marketing and communications strategies to drive growth.

Sarah has also worked in senior marketing roles at Selfridges, Marks and Spencer and Egg during periods of business change. She was founding CMO for Zopa where she created, launched and grew the brand from inception. It was the world’s first peer to peer lending start-up to credible alternative financial services player.

Sarah’s role at Battersea is to lead the marketing and communications team to maximize the value and deepen awareness of Battersea’s brand.