Our mission is to be here for every dog and cat – not just the ones at our three centres.

Through our campaigning, we want to prevent the causes of poor dog and cat health and welfare. Together with our supporters, the media and decision makers, we’re determined to change dogs’ and cats’ lives for the better.

With you by our side, we’ll be unstoppable. 

What we're focusing on

• Tackling the trend for harmful extreme features - like exaggerated wrinkles, flat faces and cropped ears
• Helping people to recognise and choose higher welfare sources of pets, and calling for more effective regulation of breeding
• Improving safety around dogs
• Giving more renters the chance to own pets