In the UK and across the globe, dogs and cats need us more than ever. Our five year strategy is built around three central pillars: to prevent the causes of poor dog and cat health and welfare; to support individuals and communities who most need help with their dogs and cats; and to provide and enable expert care for the dogs and cats that need a place in rescue.
Working alongside others, our aim is to help many more dogs and cats than ever before. We will place a significant, additional emphasis on upstream, preventative work and help more owners keep their pets through a new strategic focus on advice and support, all the time ensuring we are here for owners facing the heartbreaking decision to give up a much-loved pet.
PREVENT
We will prevent the causes of poor dog and cat health and welfare and reduce the numbers of dogs and cats needing rescue centres.
SUPPORT
We will support individuals and communities who most need help with their dogs and cats to enable animals to remain where they are loved and cared for.
CARE
We will provide expert care for those dogs and cats that still need a place in rescue so that they receive the support they need as soon as possible.
It has never been more important for us to work across the sector and around the world to create the right conditions to help dogs and cats thrive. We need to tackle the biggest animal welfare issues in our communities and reach those that are struggling, to help the dogs and cats who need us most. With the kindness and generosity of our supporters we’ll deliver the expert care that dogs and cats and their owners desperately need.
