A rescue dog from leading animal welfare charity, Battersea, took to the streets of London to see his name up in lights as the star of the charity’s Wear Blue for Rescue campaign.
Three-year-old Rory took a trip down memory lane looking back on his time at Battersea, visiting sites across the capital from beaming billboards to spotting himself across screens at the iconic Battersea Power Station, just a stone’s throw away from where the young Lurcher’s rescue journey began.
To make his moment of stardom even more special, the ads were translated into ‘dog language’ encouraging fellow canines and their owners across the capital to get involved and celebrate rescue.
Sarah Hughes, Rehoming and Welfare Manager at Battersea, said: “Like all the animals we care for at Battersea each year, Rory has a special place in our hearts, and we are so pleased that he is able to see just how far he has come through our Wear Blue for Rescue campaign, we couldn’t be more proud. This September is all about showing our love for the rescue dogs and cats, just like Rory, who need a second chance in life both here in the UK and around the world and we hope that pets and their humans keep a keen eye out for the ads and get involved.”
Rory was brought to Battersea due to a change in his owner’s circumstances, who made the decision to bring him to a rescue where he could find his ideal new home. During his stay, the young Lurcher proved to be a gentle natured dog who loved nothing more than spending his time around his favourite people to receive all the love and fuss he could get.
Although he loved being around people, Rory struggled to spend time on his own and would get worried when he wasn’t around his human friends. To help gain confidence, Rory took part in enrichment sessions where the charity’s staff would spend time playing with him as well as regular training sessions to keep his mind busy and help support him to settle when left on his own.
Thanks to the care and encouragement of the staff at Battersea, Rory was soon ready to find a new home and was matched with a family in London who have been giving him all the love he deserves and has even enjoyed day trips to the beach.
To support Battersea and find out more, get involved by visiting Battersea's website or by searching ‘Wear Blue for Rescue’ #WearBlueforRescue.
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For further information, images or interviews please contact press@battersea.org.uk.
Notes to editors
- At Battersea we offer our love and expert care to dogs and cats who need us by rescuing, rehabilitating and rehoming animals at our centres, and by sharing our knowledge and resources with rescue organisations around the world. We do this because we want to help every dog and cat, everywhere.
- In 2023 Battersea directly cared for 2,529 dogs and 2,450 cats at our three centres. We also helped thousands more through campaigning work, supporting other rescues and animal welfare advocates, and sharing knowledge and advice with pet owners.
- Battersea has three centres based in London; Old Windsor, Berkshire; and Brands Hatch, Kent.
- To find out more visit our website or follow Battersea on X @battersea_, Instagram @battersea or facebook.com/Battersea.