Battersea are thrilled to partner up with Ceva, manufacturers of ADAPTIL and FELIWAY, in 2025, launching in March to mark Pet Anxiety Month. Together, we will support pet owners with advice on how to keep nation’s pets calm and happy.
During March, Ceva will donate £1 + VAT to Battersea for every ADAPTIL product sold, helping us to continue our vital work and be there for every dog and cat that needs us.
Ceva, a leader and trusted name in pet care solutions, is committed to helping pets feel secure and at ease in their surroundings. Their range of pheromone based products, within brands ADAPTIL and FELIWAY, include diffusers, sprays, and collars, designed to reduce anxiety and provide comfort during stressful situations.
Pet Anxiety Month was launched by Ceva in 2018, to raise awareness of anxious behaviour in pets and highlight ways that owners can support them. Like Battersea, they want people to feel confident recognising the signs of stress-related behaviour and feel empowered to seek help to support them – whether that’s through training, making small changes to the home or using supporting products such as ADAPTIL and FELIWAY.
Nathalie Ingham, Canine Behaviourist and Training Manager at Battersea, said: ‘As a nation of animal lovers our pets are seen as part of the family, so it can be worrying for an owner to see their dog showing anxious behaviours. However, while many dogs can experience these behaviours, with the right combination of training and support, owners can help their pets to overcome their fears and feel more confident and relaxed.

It’s important to understand the root cause of your pet’s anxieties to work out what’s best for them, whether that’s putting together a dedicated training plan or setting up a cosy, quiet space and using calming products like ADAPTIL or FELIWAY to help them feel more relaxed.
Abbie King, The Marketing Manager for ADAPTIL and FELIWAY says ‘It’s evident how many pet owners worry about their pets suffering with anxiety, but are not always sure what to do or where to turn. That’s why this month is so important to us—we are committed to raising awareness about pet anxiety, helping owners support their pets' well-being, and giving them a voice.
ADAPTIL and FELIWAY are part of this solution – along with professional advice from resources like Battersea!’